1. Overview
SEO Audit is a Chrome extension that helps users crawl and analyze websites for technical SEO, indexing, content, link, and performance issues.
This Privacy Policy explains what information the extension processes, how that information is used, and how it is stored.
2. Information We Process
When you choose to audit a website, SEO Audit may process website content and SEO-related information from the pages selected for the audit. This may include:
- Website URLs and domain names
- Page titles and meta descriptions
- Headings and word counts
- Canonical and robots meta directives
- Internal and external links and anchor text
- Images and image-related information
- Structured data and JSON-LD
- Open Graph and Twitter metadata
- HTTP status codes and redirect information
- robots.txt and sitemap information
- Page performance and Core Web Vitals data
- SEO issues, findings, and audit scores
- HTML content or snapshots when required for the audit
3. How We Use Information
Website information is processed only to provide the SEO Audit functionality requested by the user. This includes crawling pages, analyzing SEO signals, detecting issues, calculating audit scores, tracking crawl progress, and generating audit reports.
4. Browser Storage
The extension may use Chrome's local storage to save extension configuration and audit state, such as the configured backend URL, selected project, and selected crawl run.
5. Backend and Audit Storage
When an audit is started, information required to perform the audit may be transmitted to the SEO Audit backend. The backend may store project information, crawl progress, crawled URLs, SEO metadata, technical details, links, audit findings, scores, and performance information so that the requested audit and report can be completed and displayed.
HTML content or snapshots may also be stored when required by the audit process.
6. PageSpeed Data
If PageSpeed enrichment is enabled by the user, page URLs may be submitted to Google's PageSpeed Insights service to obtain performance and Core Web Vitals information. This feature is optional and is not required for the basic SEO crawl.
7. Information We Do Not Intentionally Collect
SEO Audit does not intentionally collect or request:
- User passwords or authentication credentials
- Payment or financial information
- Health information
- Personal communications such as email or chat messages
- The user's general browsing history
- Location information
- User profiles for advertising or behavioral tracking
8. Data Sharing and Sale
We do not sell user data. Information processed by SEO Audit is used to provide the requested website crawling and SEO analysis functionality. We do not use or transfer such information for purposes unrelated to the extension's single purpose.
9. Data Retention
Audit data may remain in the backend for as long as it is needed to provide the audit, report, and related functionality. Retention periods may depend on the backend configuration and deployment.
10. User Control
The extension only performs a website audit when the user initiates an audit or page check. Users can choose which website or URL to analyze.
11. Security
Reasonable technical and organizational measures are used to protect information processed by the extension and its backend. However, no method of transmission or storage can be guaranteed to be completely secure.
12. Changes to This Privacy Policy
This Privacy Policy may be updated when the extension or its data practices change. Any updated version will be published on this page with a revised "Last updated" date.
13. Contact
If you have questions about this Privacy Policy or the data practices of SEO Audit, please contact the extension developer through the contact information provided on the Chrome Web Store listing.